Word: formatively
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This week, after many fat and prosperous years, the October FORTUNE appeared in a new format and with a new assignment. "FORTUNE is no longer concerned, uniquely, with Civilization-as-a-whole," said the editorial directive that blue-printed this conversion. "FORTUNE has its own clear mission ... to assist in the successful development of American business enterprise at home and abroad...
Harper's had changed printers and adopted a larger (TIME-sized) format, to cut the cost of production; the old printer, figuring that few modern presses could handle the outdated Harper's page, had demanded a 27% price hike...
Final Decree. The Star's first edition would show a new face and format, new talent and backers. Page One, unlike other New York tabs, would change from a poster to a news page. Inside, by Joe Barnes's decree, news and comment would be finally divorced. On the editorial page, run by George Wells, lately of Newsweek, the signed editorials were out; from now on the paper would speak for itself...
Last week Ross and the editors were still hopeful; they had put the July issue to bed and were dickering with three groups of hovering angels. They wanted to raise close to $1,000,000. If they get it, they hope to restyle the cramped pages in a larger format, approximately New Yorker size, and put out a heftier, better magazine. But without new money, '48 would not become...
...spending some of its $400,000 in new capital on an expanded business section (up from three pages to 16). Under ex-WPB Adviser Herbert Harris, United Nations World (circ. 85,000) will run special stories on basic industries and commodities, and more pictures in a streamlined format...