Word: formatively
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...Publisher Crum and Editor Barnes moved into PM's modest home in the produce district of lower Manhattan, they front-paged an appeal: "Don't expect to see a new name right away, or a new format, or an entirely different typography . . . There will be many changes, but they will be gradual . . . aimed at a full coverage of news and an independent editorial policy." Translated Bart Crum: "We are absolutely uncommitted to anybody." But the policy will be left of center...
Tonight's parley, unlike its predecessors, which presented speakers one at a time, will offer an "Information Please" format. Three medical "experts" will answer the queries tossed at them by Dr. Bock...
Murder mysteries are all the same, and the only way to judge them is to evaluate their treatment. There is nothing in the format of a who-dunit which will make a good film or be anything other than a common-place. But the producers of Sleep My Love have taken such a common-place tale and by skillful directing, acting, and photography turned it into a neat suspenseful package...
...unpublished love letters of Mark Twain; excerpts from the notebooks of Henry James; part of a new novel by John P. Marquand; articles by George Bernard Shaw, Budd Schulberg, Sumner Welles, Sir Richard Livingstone.* To show off these prizes to better advantage, the Atlantic had freshened up its format, run its first four-color cover and had its type face lifted by topnotch Typographer W. A. Dwiggins...
...young Marxists* who founded the Review in 1934, hoped for an increase in circulation too. Including its new London edition (TIME, March 10), Partisan Review sells only 7,600 copies, at 60?. Now the editors hope to hit 20,000 in the U.S. and Europe. A slightly larger format, more art work (in color) and photographs, regular departments on music, art and the theater, and "letters" from Europe's capitals may help. But Phillips and Rahv plan to keep the Review uncompromisingly a magazine for what it considers the "intelligentsia," will not desert its long-standing partisanship of "radical...