Word: formatively
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Jack Benny (Sun. 7 p.m., NBC), who with an old format and older jokes pushed his Hooperating last week higher than any other show...
...make that lever longer and stronger, rich young Publisher Michael Straight (his family pays the N.R. deficit) planned conversion to slick paper, color and a new format-to make the butcher-paper New Republic more glamorous...
Oldtime readers of the New Republic raised their eyebrows. For the first time in its 31 years, the opinionated weekly journal of opinion had daubed make-up on its sallow, paper-towel complexion, political cartoons on its restyled cover. Inside, it had jazzed up its austere format like a C.I.O. house organ, had even started a chummy column of office gossip. Recently it stepped farther out of character to buy radio commercials, brazenly courting a mass audience...
Competition had been strong for the struggling paper. One editor admitted in later life that they "couldn't hope to compete with the Advocate in sports coverage." The daily Echo mushroomed in 1879, and the Daily Herald appeared on a four-page 14 by 11 format...
Having hidden behind a woman's skirt since August, 1943,--it merged with the Pembroke Record seven months after suspending publication in January of that year--the Dally Herald is back in its old ten-point format. But while it calls itself "Dally," it appears only once a week...