Word: formatively
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...read in better homes after dinner," it has prospered on advertisements alone, its aristocratic circulation never approaching that of other Boston papers. But when the depression swept New England in 1929, advertisers withdrew, leaving a disastrous gap in the revenue. Finally in 1939 finances demanded a complete revision of format and policy. The Transcript under new management blossomed forth with the "Newscope," front page pictures, headlines and unfamiliar makeups, without the usual Jay ad in the left-hand corner. But the five cent tariff and fatter editions failed to offset the continued small circulation...
...Duncan Longcope's "Diablo." Of more interest are poems by Timothy Claiborne and Howard Nemerov, a review of recent record releases by Holmes Welch, and a number of book reviews. In this issue the editors of the Advocate return--permanently, I hope--to the clear and very readable format used once before this year...
...late" (TIME, Dec. 30) but better than ever is 21-year-young College Humor Magazine, on sale at newsstands everywhere, at new reduced price of 10?, in new, enlarged picture-magazine-size format...
...thoroughly revised Law School Year Book will make it appearance next Thursday. Editor-in-chief Robert S. Ratner 3L and Chairman of the Year book Committee Delmar W. Hollman 3L have prepared a volume with a revamped format and several new and enlivening features and have dedicated it to Oliver Wendell Holmes, on time Chief Justice of the Supreme Court...
...your rambling account of the Chicago Convention (TIME, July 29) we would like to say this: If it weren't for TIME'S noble format, we would have thought we were reading the Chicago Tribune in one of its more hysterical moments...