Word: formatives
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...Americans who've heard of it, cricket conjures up images of fastidious Englishmen in white outfits who scarcely break a sweat during "test" matches that stretch over five days--with regular breaks for tea! But the newest format of the game, known as Twenty20, is shorter than a Major League Baseball game, as fiercely contested as a National Hockey League match and between teams dressed more colorfully than the Los Angeles Lakers. For the spectators, there is rousing music between plays ... and cheerleaders...
...alone in believing Twenty20 can greatly extend cricket's reach. "It's a format that gives us the potential for the game to become a genuinely global sport," says Peter Young, general manager of public affairs at Cricket Australia. But not everybody agrees that Stanford's plan--he aims to host an annual big-money game for the next five years--is the smartest way to promote the sport. The big spending, say critics, makes for good publicity but not necessarily good business...
...four (Iron Man, Wanted and Hellboy II) have been terrific or just short of it. (The Incredible Hulk: not so hot.) It's been one of the best summers in memory for flat-out blockbuster entertainment, and in the wow category, the Nolan film doesn't disappoint. True to format, it has a crusading hero, a sneering villain in Heath Ledger's Joker, spectacular chases - including one with Batman on a stripped-down Batmobile that becomes a motorcycle with monster-truck wheels - and lots of stuff blowing up. Even the tie-in action figures with Reese's Pieces suggest this...
...enabling it to go viral. Anyone interested in the factors influencing politicians' earmarks, such as their personal finances and campaign contributors, can now dig into that data, sifting, sorting and commenting on it, and sharing it with others using maps, charts and other visuals. By presenting data in widget format, the sites are encouraging dialogue and jump-starting activism (blogs then spread their findings backed by the live data). In so doing, the sites are helping to illuminate subjects like revolving-door lobbying in ways that help motivate civic participation in the political blogosphere and beyond...
Behind this position is a political calculation that says less about Obama's own affection for the town-hall format than his campaign's determination to maintain its core advantages through the summer. If this election is decided by crowd size, teleprompters and televised speeches, Obama will almost certainly win in November. But if McCain brings Obama to his level, where the Republican can shine, then the outcome is anyone's guess...