Word: formats
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Dates: during 1930-1939
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Last week the old hulk was raised from its grave, renamed Scribner's Commentator, and put to sea again. It kept the Scribner's format virtually unchanged. Editor and general manager of Scribner's Commentator is Francis Rufus Bellamy, onetime executive editor of The New Yorker...
...successor to Tiny Tower, St. Nicholas went into Woolworth stores last week. Its price was cut from 25? to 10?. It sported a bright two-color format like Tiny Tower's. Oldtime readers of St. Nicholas would never have recognized its pages, filled with crude, bold drawings of camels and hippopotamuses and monkeys, pictures to be cut out and mounted, nursery fables in the style of Thornton Burgess...
...many other U. S. newspapers, including the Richmond Times-Dispatch, the San Francisco Chronicle and many a lesser sheet, have borrowed from TIME that the Transcript's new format was scarcely news. But news it is that Publisher Johnson has upped national advertising revenue by 50%, roped 24 new advertisers into long-term contracts...
...Circle aims to stand or fall by a novel format of radio entertainment-a round-table type of informal-sounding chatter about anything under the limited radio sun, participated in by the elect of the entertaining world. The informality is achieved by the cast sitting down with the script writers few days before, sometimes tussling all night with the job. The Circle's, original members were Ronald Colman, a ten-year holdout against radio work; Cinemactress Carole Lombard; Leading Man Gary Grant; Baritone Lawrence Tib-bett; Groucho and Chico Marx; Robert Emmett Dolan and his orchestra. Early guests were...
Last week the Southern Literary Messenger was revived, in format a duplicate of its old self. Dedicated to "a renaissance in Southern literature," its new editor is Richmond-born Frieda Meredith Dietz, 34, who in childhood "listened for the echo" of Poe's footsteps in the old Messenger building, where her father ran a print shop. (Her brother, August Dietz Jr., 36, is publisher...