Word: formats
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Dates: during 1940-1949
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...does not play up to the TV camera, because "if I'm having fun I ain't looking anywhere." Program suggestions from his sponsor (Ford Dealers) and TV Director Earl Ebi are welcome so long as they do not violate the College's basic Simple-Simon format. Remembering the one disastrous show that resulted when he took his wife's advice, Kyser says firmly: "It's only when you try to get too professional and want to class it up that you fall flat on your face...
Hearts v. Chests. The trend was so terrific that some of the old-style confession magazines confessed that they were in trouble. Macfadden Publications, biggest tell-all in the business (True Story, True Romance, Experiences), refused to convert to the new comic format when Fawcett did. Thereupon the bottom dropped out of Macfadden's market: after netting $224,883 in the first quarter of 1949, it reported a second-quarter loss of $11,635. Admitted Macfadden's Dwight Yellen: "No doubt about it-the confession comics have hurt our field...
Hard pressed by the book slump, Haldeman-Julius had decided to junk his familiar, plain format in favor of a new look. From his printing house in Girard, Kans. (pop. 2,500), he will continue to fill mail orders for everything from Practical Masonry (No. 1,232) to Margaret Sanger's What Every Girl Should Know (No. 14). But from now on, the Blue Books will be dressed up in lively, illustrated jackets in every color except blue...
...format, Haldeman-Julius tried the same boob-catcher with another De Maupassant classic, Room No. 11, the story of a two-timing wife. His new title: What Happened in Room...
This week, the as-yet-unsponsored Black Robe goes on the TV screen for the fifth time, and Lord-satisfied with its format-has turned it over to ex-Movie Director Ed Sutherland, who will run it for NBC. Heading north to his 3,000-acre island off Mt. Desert in Maine, Lord carried with him the idea for another TV show. "I'm going to call it Sidewalks of New York," he said. "It might open just showing people's feet as they walk along, or maybe just their heads. And I'll show reflections...