Word: formats
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Dates: during 1970-1979
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After all of the buildup and suspense, the televised clash in the pressure-pot atmosphere of Philadelphia's Walnut Street Theater failed to crystallize voter opinion. Each man pointedly assailed the other at times. But neither seemed eager for?and the non-debate format prevented?a direct and personal showdown. The language occasionally was tough, yet both candidates seemed wary of breaking any new ground. Perhaps having overstudied the 1960 Kennedy-Nixon debates and apparently intent on showing how knowledgeable they were, both candidates threw out briefing-book statistics in baffling profusion. But, unlike John Kennedy, they rarely marshaled...
...informative. There is, of course, no way of overcoming the limitations of television, which is simply not a medium suited to rational explanation of complex subjects. At any rate, the White House, figuring that Ford won Round 1 and should do well in the future, likes the old format just fine. Carter's forces by week's end had not yet made it known if they favored reform. But a lot of other experts had ideas...
...Make the debates less formal. New York Campaign Consultant Tony Schwartz considers the format antique, "the difference between opera and jazz," and unsuited to television. Says he: "They should have the two candidates sitting down in a relaxed way with perhaps one moderator and just talking. But the candidates were very rigidly handled. It was dehumanizing to see the way that they were programmed...
...magazine, which had a $264,000 deficit last year, has been forced to reevaluate its 1973 decision to adopt a national format, although both Bethell and Cronin said yesterday that the magazine still has extensive nationwide readership...
...that it is and moves on to something else. It seems an interviewer has one of two choices in dealing with Brando; either ask the typical questions and be met with icy contempt, or allow the talk to play itself out on a pleasant but superficial level. The interview format simply cannot contain the full sensuousness of Brando's character...