Word: formats
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Dates: during 1970-1979
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...novels and creator of the diffident Commissaire Maigret of the Quai des Orfevres Criminal Brigade. His first novel, which appeared in 1923, was written in one week to meet a publisher's deadline, and in succeeding years he has never deviated from that schedule, nor from the plot format he first laid down. This methodical grinding out of thrillers has made him the best-selling French author ever, a kind of freak of technique in the publishing world, and has earned him millions. But, quite unexpectedly in 1973, he announced he would retire from fiction to work...
...Greene thinks that time slot lets viewers avoid "the merely hesitatingly slapstick news shows and instead enjoy genuine entertainment in the classic Chicago tradition: crude, snickering, dirty and easy to follow." Greene may be right. Mary is doing fine late at night. For a show with a soap-opera format, it is quite contrary. Quite contrary...
...format of Aromarama--a joke here, some slides there--just doesn't hang together. The production is a confusing forum for Rubenstein's dilettantish fancies. It's a good thing his photographic forte is the centerpiece...
...marketing and promotion side, ads for such periodicals as the Columbia Journalism Review, The New Republic, The Nation, and Washington Monthly began to appear in the HPR, in exchange for free space in those publications for HPR ads. The number of subscriptions rose from only 20 under the old format to over 200 by February 1976. The staff sent out the large donor packets and waited...
There are two other independent sources for HPR income--subscriptions and advertisements. In some of the pre-cultural revolution issues, there was as much "advertising contributed for the public good" as there were paid ads. This had changed under the new format, but the expanded costs of publishing the new Review more than negate any increase in its advertising space. The income from ads in each issue covers less than a third of its publishing expenses...