Word: formats
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...very, especially considering the $8 million cost of an IMAX theater. But over the past 21 months, IMAX has introduced a new technology that allows multiplex operators to retrofit existing theaters for about $1.6 million. The company also developed a way to digitally convert films to its giant-screen format--making Hollywood blockbusters easily IMAX ready. (At the moment the 3D process used in Polar Express works only on computer-generated films; 3-D live-action movies are a year or two away...
...video games," says Julia Fitzgerald, a VTech marketing executive. "We wanted to take this play pattern and make it work for moms." Hasbro came out with a portable color video player this year, called VideoNow, and has been putting classic games like Battleship, Boggle and Yahtzee into handheld electronic format...
Hark! The Herald Angels Sing. And sing. And sing. Five years ago, just a handful of local radio stations would switch to an all-Christmas-music format a day or two before the holiday. Now, nearly 240 stations across the country have gone all Christmas, all the time, even before the Thanksgiving leftovers go dry. Two stations--KOSY in Salt Lake City, Utah, and KNEV in Reno, Nev.--even started spinning White Christmas as Halloween ended. "The decorations are around for a long time," notes Jim Ryan, program director at New York City's top-rated station, WLTW...
...foremost reason for the switch is that Jingle Bells rings the register. Most stations that change to an all-Christmas format see a spike in ratings. Advertisers flock to these frequencies, betting that holiday songs remind listeners that the season is all about giving--that is, shopping. Nor are all-Christmas formats a gimmick used only by struggling stations; even top stations like New York's WPLJ, whose Top 40 playlist draws a hip audience, have turned to Bing Crosby full time this season...
...NIRO: Well, it's a different format if you're talking to students about acting, or even that thing, uh, with the studio...