Word: formats
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...just can't bring myself to buy a compact-disc player until I have something in writing that says that's the last thing they're going to invent," says comedian Rita Rudner. Sorry, Rita. Now there's a major new format to agonize over: digital audio tape. Sony's model DTC-75ES, the first mass-market DAT recorder available in the U.S., began arriving in stores last week...
...machines are dear: $950 for Sony's model, vs. $150 for a cheap CD player. But DAT's biggest flaw is that it may quickly become obsolete. Japanese companies are already working on a recordable CD, and the Dutch electronics firm Philips has developed a new format called digital compact cassette. DCC machines, which unlike DAT recorders can play traditional as well as digital tapes, could be available as early as next year...
...magazine's life are the most traumatic. Vanity Fair, for example, went through millions of Conde Nast dollars before its third editor, Tina Brown, found a formula for success. Thus industry observers were not surprised when ENTERTAINMENT WEEKLY, less than 16 weeks after its premiere issue, overhauled a glitzy format that both readers and advertisers found confusing. Many more eyebrows, however, were raised last week when E.W.'s founding managing editor, % Jeff Jarvis, 35, abruptly resigned, citing "creative differences" with top editorial management of the parent Time Warner...
...felt we needed to make some changes quite quickly," said McManus. "The magazine was hard to read, not very user friendly, and cluttered. Readers and advertisers were complaining." Jarvis and E.W.'s design director, Michael Grossman, willingly carried out the format revisions. But a more subtle problem was Jarvis' choice of covers, like the one on the very first issue (Feb. 16), which featured the offbeat country singer K.D. Lang. Many media watchers felt that to succeed as a mass magazine, E.W. had to appeal to a broader audience, one perhaps more attracted by covers about Madonna and Dick Tracy...
...dark-haired guy went quietly back to his notebook. Around him you could see a little ripple of embarrassment fan through the room, people's cotton-candy concerns about deadlines and format policies going damp in their mouths...