Word: formats
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...current champion, CBS's intense, adrenal Dan Rather, 51, will be matched, starting on Labor Day, against NBC's boyish Tom Brokaw, 43, who at present is a coanchor. At ABC, which has had a three-cornered format, executives are expected to announce this week that elegant, Canada-born Peter Jennings, 45, will be the central figure of a revamped one-anchor show. Contends Van Gordon Sauter, president of CBS News: "A one-anchor format provides continuity, more time for stories and less fragmentation of viewers' attention...
...mild fun of Mudd's reluctance to leave Washington in pursuit of story or spectacle. Though Brokaw continues to regard Mudd as a friend, he was described by NBC sources as having lobbied for the change. Says Brokaw: "Both of us felt that at times the two-anchor format was an unnatural division of labor...
...Washington July 4 as a substitute for Reynolds, ABC ratings have rebounded. Ted Koppel is both happy and, in ABC'S view, all but indispensable at the late-hour interview show Nightline. White House Correspondent Sam Donaldson is combative and abrasive. The other anchor in the current format, Chicago-based Max Robinson, never caught on with ABC executives and has been told he will be reassigned. The fact that Robinson is black creates diplomatic problems for ABC. But it seems not to be an issue for audiences: in a fact-filled book about anchors and their contract negotiations...
...York, the editors, with the help of Design Consultant Tom Bentkowski, made format changes to handle the issue's unusual demands. Added to the magazine's regular departments were five new sections: History, Culture, Psychology, Language and Travel, the latter written especially for TIME by William Least Heat Moon, author of the bestselling U.S. travelogue Blue Highways. A New York City printing firm provided the characters symbolizing each of TIME'S sections (the kanji above: Japan...
...debt-ridden and desperate KROQ in Pasadena, Calif., broke the bland playlist. Its new format: then unknown bands like Britain's Duran Duran and the rockabilly Stray Cats (both now megagroups). The reversal was quick. When Berlin's Pleasure Victim played on the station, a surprising 25,000 copies were sold locally. Now KROQ is the No. 1 rock station in the large Los Angeles radio market. Says then Program Director Rick Carroll, who now advises ten other stations on strategy: "I sensed that there was a big audience out there looking for something of their own. Music...