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...leading brand, especially when the re-positioning is not supported by heavy marketing and advertising dollars,” the report read. “It may be more prudent (and cost effective) to introduce a new series of guides under a new name with an updated format rather than trying to convince the target that ‘Let’s Go’ is new and improved.” The Let’s Go editors declined to comment on the implications of that report, as well as on their negotiations with the publishing house. Pacheco...

Author: By Clifford M. Marks, CRIMSON STAFF WRITER | Title: Publisher, Guide Agree To Let Go | 9/24/2007 | See Source »

...Leading the Crimson charge was freshman Alexei Chijoff-Evans, who, in his first collegiate tennis experience, won his singles bracket with three consecutive three-set victories. The Crimson was a strong presence among the tournament’s nine separate singles brackets and four separate doubles brackets, an unusual format in which no ultimate champion was determined and 16-player brackets were labeled by color. “I was really happy with the way everyone competed,” junior co-captain Chris Clayton said. “Even when people lost, they went down swinging...

Author: By Jonathan B. Steinman, CRIMSON STAFF WRITER | Title: Chijoff-Evans Leads Charge at UVA Fall Invitational | 9/17/2007 | See Source »

...game shows to "Elmo's World," Sesame Street has been filled with shows within shows, which take the commercial-TV world's come-ons and apply them to educational building blocks. Along the way, kids have learned about friendship, cooperation and even (through Mr. Hooper) death. The show's format has evolved over the years, but Sesame Street remains one of the savviest things ever brought to kids by the letters...

Author: /time Magazine | Title: 17 Shows That Changed TV | 9/6/2007 | See Source »

...tempting to discount this show after its admittedly terrible sixth season. But think back to how new and bracing the format that's now routine once was. Created before Sept. 11 and debuting just weeks after, 24 captured the country's edgy mood, and not just because it was about terrorism. With its breathless real-time format and multiscreens, 24 reflects the same information-overload media culture that gave us the zipper and screens within screens on cable news. The computers work a little too well, the Los Angeles traffic is suspiciously light, and Jack Bauer never has to take...

Author: /time Magazine | Title: 17 Shows That Changed TV | 9/6/2007 | See Source »

...June, members of the Annapolis group, an association of liberal arts colleges, decided to develop an alternate format to present information about colleges to students in the college search process...

Author: By Aditi Balakrishna, CRIMSON STAFF WRITER | Title: Harvard Places Second in College Rankings | 8/25/2007 | See Source »

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