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...then the pill and condom are the safest birth control methods. Network officials steer away from the topic of contraceptives, even in paid advertisements. Says George Schweitzer, a CBS vice president: "The proper forum for the discussion is in news and public affairs programs where there is a balanced format to present both sides...
...Arafat P.L.O. hierarchy was more worried about the understandings reached in Saudi Arabia between Jordan and Syria. The main concern: that the two countries might agree on a format for dealing with the Israelis without P.L.O. participation. To try to ensure against that eventuality, Arafat's Tunis-based branch of the P.L.O. was assiduously cultivating two Syria-based P.L.O. factions, the Democratic Front for the Liberation of Palestine and the Palestinian Communist Party. Said a P.L.O. source in Tunis: "We don't want our cause to be hijacked by any Arab country or countries...
...Still, Zeguo's forum is novel even by Wenling's standards. Its format?from the way participants are selected to the way questionnaires are worded?adheres closely to the rules of the "Deliberative Poll," an approach to public consultation devised by James Fishkin, a professor at Stanford University. Fishkin originally developed his poll to measure and promote informed public opinion in the U.S., but he is in Zeguo at the behest of its Communist Party secretary, Jiang Zhaohua. The two met at a conference in Hangzhou in November and struck a deal in which Fishkin could test his model...
Schur’s concerns over comedy’s recent travails may partially explain his attraction to “The Office”: the show is part of a new breed of television comedy, an innovative format informed by the same reality genre that is ostensibly usurping its place. It shies away from the usual tropes afflicting sitcoms: ethnic mismatches, didactic moralizing, happy endings. The format falls in the same category as Larry David’s “Curb Your Enthusiasm” and Fox’s “Arrested Development...
When USA Today made its debut, some newspaper executives believed that its format would attract primarily lower-class readers. But surveys by the Simmons Market Research Bureau show that the paper draws many of the young, upscale readers that Madison Avenue covets. Nonetheless, USA Today faces stiff competition from magazines and television for national advertising dollars. Unlike some magazines, USA Today does not offer regional advertising editions targeted for specific audiences. Although advertiser resistance has not been fully overcome, it is easing. "The color and setup of USA Today fairly well guarantees that if someone goes through the newspaper...