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...camp. But Lighty sees in hip-hop a chance for record labels to generate more sponsorship and endorsements. "Record companies are going to have to make even better records and participate in brand extension. It's the only way they can survive," says Lighty. "We need to change the format, and this is the only way. 50 Cent is a brand. Jay-Z is a brand...
True, the television show does follow a similar format as “American Idol,” and the most useful function of host Cat Deeley is modeling the trendiest outfits. But looking past the at-times vapid commentary and cheap cliffhangers, “So You Think You Can Dance” is a completely different and relevant television show. Whereas “American Idol” is essentially a karaoke competition—that is, singing songs that already exist—“So You Think You Can Dance” exposes viewers...
...addition to the unfamiliar landscape and intense competition, the Rathgeber and others had to adjust to a different racing format. In college, races usually consist of a preliminary heat in the morning and a final in the evening, but the Pan Am Games add another level—the semifinals—to the event. As a result, the prelims occur in the evening, with the semis and finals occurring in the mornings of the following two days...
...G.O.P. consultants and campaign staffers say that candidates' hesitancy about the debate stems from concerns similar to Hewitt's, rather than from any nervousness about the unpredictability of the format. What's more, says another G.O.P. operative, "Every day you?re debating is a day you?re not raising money." Adds the operative: "We've shown our willingness to take questions from real people. Look at the Politico debate" - in which questions submitted by e-mail were read. "And the game isn't over. There could be a online video debate somewhere, someday; it just doesn't look like this...
...Ruffini has already started an online petition to encourage G.O.P. candidates to participate in the YouTube debate - savethedebate.com . One campaign staffer, however, contended that Ruffini is viewing the controversy through the "narrow vision" of an online consultant. The format, this staffer said, is only a problem insofar as it allows CNN to present questions that may be too aggressive or controversial for the confines of a standard campaign interaction. One might argue that this is the whole point of a YouTube debate - and that since the Democratic candidates have already dealt with them, why should the G.O.P. candidates be able...