Word: formatting
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Dates: during 1990-1999
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Wouldn't it be nice if instead an automotive expert asked you a series of questions and used your answers to winnow down the field to a few dream machines? And used the same format to help you decide how to finance the purchase? And did this all in an hour, free...
Consumer's Edge wants to tidy things up. The operating principle: distill exhaustive product research down to an elegant and simple Q&A format, and you've got a great way to match advertisers with customers who are ready to buy. "We're an extension of what companies are already doing with direct-marketing campaigns," says Tomlin, "only we can do it more effectively." That's because the consumer does most of the work. The payoff for Consumer's Edge? "If you join an auto-buying service or order a mutual-fund report, we'll get a little piece...
...Shell NdegeOcello, she is creating music that expands the boundaries of conventional R. and B., with lyrics that explore social issues (as Marvin Gaye's used to do), melodies that draw readily from jazz and blues, and wandering song structures that go beyond the standard verse-chorus-verse format. Hollywood has taken note. The sound track to the upcoming movie Love Jones (starring Larenz Tate) has a neo-soul theme. So far neo-soul hasn't demonstrated huge commercial appeal. However, through canny marketing, Badu's CD, due out Feb. 11, has generated anticipatory buzz; and her first single...
Such a forum would include "general arts in all forms of media" and would facilitate a study group that was less "preparation-intensive" than the current format, Shieh said...
...been abstract." But Beckmann was always a contradictor, a towering imagination that made no concessions to the fashions or political pressures of his time. And in the Guggenheim's show one sees the very peak of his work: seven of the nine triptychs (three-panel paintings, based on the format of church altarpieces) that he painted immediately before and during his exile...