Word: formerly
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Dates: during 2010-2019
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...first appearance of Fernando Alonso, a Spaniard and former world champion, as a driver for Ferrari's Formula One racing team. Whenever he briefly poked his head out, crowds hooted wildly and waved red Ferrari hats and Spanish flags. Further down the paddock, where the F1 teams park their massive rolling pavilions, journalists were shoving microphones and cameras at another small man, this one all in silver. Michael Schumacher, the seven-time F1 world champion, was coming out of retirement in the livery of his new Mercedes team. The questions were not tough. "How does the car feel, Michael...
...times over the past few years, Formula One has looked as ungovernable as California: big teams quit, and more threatened to do so; the financial industry canceled its lifeblood sponsorship almost en masse; track attendance is down; and scandals have tarnished everyone from a world champ to the former head of motor sport itself. Bernie Ecclestone, the septuagenarian who is usually described as F1's principal stakeholder (a description that doesn't come close to encompassing his power) insists that all is now well with the world. "The sport's in better shape than it's ever been," he says...
...drivers to crash in a 2008 race to help out Renault's other driver - Alonso, in this case. Briatore is still fighting the ban. (In January, a French court overturned it; the FIA is appealing that decision.) "At times it felt like the whole thing was imploding," says former F1 driver Mark Blundell, now owner of 2MB Sports Management. "I saw a lot of things I didn't like, and it hurt." (Read: "A Record Fine for Formula...
...negotiations that went nowhere, Mosley tried to impose a budget cap of $64 million per team. The teams couldn't figure out which they liked less, the cap or Mosley. "Max has an expression: 'Don't wound if you don't intend to kill,'" says Martin Brundle, a former driver who now commentates on F1 for television and manages drivers. "We've all been on the receiving end of that attitude, and it tended to smother all Max's good work." (See the most exciting cars...
...wind tunnels and in-season testing. The big teams can still outspend their smaller rivals on, say, computer simulations, but just about everything in F1 is downsizing. It's now possible to field a respectable team, if not a winning one, for $100 million a season. New FIA president, former Ferrari manager Jean Todt, has pledged to bring costs down further...