Word: formfit
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Genesco is also the victim of uncontrolled forces. It depends on the manufacture and retailing of fashion-sensitive clothing and shoes for 90% of its revenues. Its subsidiaries include Esquire Sportswear, Johnston & Murphy shoes and Formfit Rogers lingerie, as well as Henri Bendel, Bonwit Teller, I. Miller, S.H. Kress and Roos/Atkins. Lately, the fashion world has degenerated into volatile anarchy. The men's clothing industry has suffered especially, as young men have chucked tweeds and worsteds in favor of blue jeans and Army fatigues. One of Genesco's subsidiaries, Danté, Inc., which manufactures cuff links, has been...
Elisa Daggs, who creates in paper for 60 department stores, including Bonwit Teller and Lord & Taylor, has designed striped kaftans ($7) and Kabuki slippers ($2) as well as specially treated raincoats ($7.50) and bikinis ($4) that can be worn in the water, last for two to three wearings. Formfit Rogers has gone into underwear with a $3 ensemble consisting of bra, petti-skirt and kerchief. Not to be outdone, Hallmark Cards has just marketed a complete paper party kit: a flower-printed shift with matching cups, plates, place mats, napkins, matches and even invitations. Among other strong sellers...
...panty girdle ($3.99) and elastic long John ($5.95) for use under slacks; Warner's has put a tiger's stripes on its tank suit ($19), also offers a cobra-skin pattern if stripes don't suit. Most stylish are the Courreges-inspired underpinnings of Formfit-Rogers. The full slip ($9), in white with black banding, can easily double as a nightdress or a playdress...
...night court. Even those with a bit more substance to them, like Bien Jolie's flowered-net version ($11) and Warner's "The Body" ($12.50), are sheer enough to read through, small print included. As for girdles, most, like Gossard's Lycra net ($4) and Formfit's hip-rider ($4), offer low-down control in only a seam or two: the rest is up to the customer...
...Adrienne's design ($25) dips waist-deep in both front and back; Formfit's Designer model ($9) is cut to accommodate the squared plunge; the Lady Marlene version ($11) drops only halfway, has vertical boning to shape a neat torso. Custom-made models sell for upwards of $35. For women of less ample means, Warner lines its demi-bra ($8) with contoured foam...