Word: formfit
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Dates: during 1960-1969
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Elisa Daggs, who creates in paper for 60 department stores, including Bonwit Teller and Lord & Taylor, has designed striped kaftans ($7) and Kabuki slippers ($2) as well as specially treated raincoats ($7.50) and bikinis ($4) that can be worn in the water, last for two to three wearings. Formfit Rogers has gone into underwear with a $3 ensemble consisting of bra, petti-skirt and kerchief. Not to be outdone, Hallmark Cards has just marketed a complete paper party kit: a flower-printed shift with matching cups, plates, place mats, napkins, matches and even invitations. Among other strong sellers...
...panty girdle ($3.99) and elastic long John ($5.95) for use under slacks; Warner's has put a tiger's stripes on its tank suit ($19), also offers a cobra-skin pattern if stripes don't suit. Most stylish are the Courreges-inspired underpinnings of Formfit-Rogers. The full slip ($9), in white with black banding, can easily double as a nightdress or a playdress...
...night court. Even those with a bit more substance to them, like Bien Jolie's flowered-net version ($11) and Warner's "The Body" ($12.50), are sheer enough to read through, small print included. As for girdles, most, like Gossard's Lycra net ($4) and Formfit's hip-rider ($4), offer low-down control in only a seam or two: the rest is up to the customer...
...Adrienne's design ($25) dips waist-deep in both front and back; Formfit's Designer model ($9) is cut to accommodate the squared plunge; the Lady Marlene version ($11) drops only halfway, has vertical boning to shape a neat torso. Custom-made models sell for upwards of $35. For women of less ample means, Warner lines its demi-bra ($8) with contoured foam...
JOHN W. KUNSTADTER President Formfit Co. Chicago...