Word: formula
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Dates: during 1990-1999
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...want to impress people by making them think they have read it. But it is a truth universally acknowledged that folks are motivated by desire and ease, rather than self-improvement or showiness, when it comes to the private act of actually turning the pages. Hence, a formula that indicates what percentage of books sold are really read. The Fully Read Index , (FRI) equals the Author Comfort Index (ACI) times the Simple Prose Coefficient...
...heavy pressure to negotiate an end to the intifadeh. The plan called for elections among the 1.7 million Arabs in the West Bank and Gaza to choose representatives who would then negotiate a period | of limited autonomy with Israel. To get the elections off the ground, Baker proposed a formula under which Egypt, Israel and the U.S. would select Palestinian delegates for preliminary talks...
...been the world's most popular soda. But in 1985 its Atlanta-based makers decided to replace it with New Coke, a sweeter concoction designed to challenge perennial opponent Pepsi. New Coke became the marketing fiasco of the decade. Within three months, soft-drink sippers loyal to the old formula forced its return; it reappeared as Coca-Cola Classic. Since then New Coke's market share has shriveled. Last week, in an effort to resuscitate the comatose cola, the company announced plans to test market New Coke under a new name: Coke...
Shamir has hopelessly encumbered Baker's formula, which in its own convoluted fashion aimed to grant the P.L.O. leadership an indirect voice while enabling Israel to pretend that the P.L.O. was not a party to the talks. Labor has vowed that if the Cabinet does not endorse Baker's formula, it will pull out of the coalition. So much for simple four-step peace plans...
Indeed, the practice has fallen on hard times in the wake of Vatican II. Candidates for the Catholic priesthood no longer pass through the minor order of exorcist en route to ordination. The official baptism ritual, which included an ancient exorcism formula ("Accursed devil, come forward and acknowledge your condemnation . . ."), today concentrates on asking God to / fill the child with his grace rather than expelling the power of darkness...