Word: formula
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...predecessors, Hillary Duff (Lizzie McGuire) and Raven Symone (That's So Raven), the twangy-voiced Cyrus was plucked from the ranks of minor actors by Disney and anointed to be its newest star. While she certainly has musical talent and charisma, she's also the product of a winning formula for creating shows that tweens love and make stars out of its leads...
...formula starts with a simple concept: an ordinary person in an extraordinary situation. "It has to have an aspirational quality," explains Disney Channel Worldwide President Rich Ross. The idea for a show about a teen girl leading a double life as a pop star had the right fantasy quotient for the target audience. "Celebrity is huge for kids because of the sense of empowerment. Especially with all the reality shows now on TV," says executive producer Steven Peterman...
...start there was no question that music would be a big part of the series. Around 2001, when the Disney Channel started to catch on with its kid-driven family friendly shows like Lizzie McGuire and Kim Possible, executives realized that music was an important part of the formula for serving a tween audience. By sponsoring concerts and turning series leads into pop stars, they could launch music acts and beef up the show's brand. Walt Disney Records' 2003 release of Hillary Duff's album and soundtrack proved them right, followed by The Cheetah Girls, a music-based...
...bank in 2001. Babies infected with HIV, orphaned and abandoned because their mothers had succumbed to AIDS, are cared at the orphanage. In sub-Saharan Africa, three million children, age five and younger, are orphaned as a result of HIV/AIDS. Since the virus can transfer through breast milk, and formula is often mixed with unclean water by African mothers, iThemba Lethu relies on donated breast milk to feed the children there and boost their immune systems...
...able to restrain the militias on the streets is an open question. Despite the best efforts of various, contending regional powers to shape events in Iraq, the escalating violence puts the momentum in the hands of Iraq's own contending factions. And their prospects for agreeing to a formula that can reverse the slide into full-scale civil war are not bright...