Word: formula
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When a safety car appears in Formula One (F1) racing, it generally means there is some kind of hazard or debris on the track. Drivers must temporarily slow down, and F1 crews typically use the opportunity to bring their cars in for a pit stop. But when a safety car rolled out in the 25th lap of last year's Monaco[an error occurred while processing this directive] Grand Prix, Team McLaren Mercedes made the counterintuitive decision to keep driver Kimi Raikkonen on the track. The ploy worked; Raikkonen won. But the decision wasn't made at trackside. It came...
...great business opportunity? Step right up, ladies and gentlemen, and join the XanGo team. Pronounced zang-go, this powerful elixir comes from the mangosteen, a fruit grown in the jungles of Thailand. The juice is anti-inflammatory! Antidepressant! Antitumor! Now you too can be a distributor of this incredible formula for a one-time fee of just $35 plus $100 for the first four bottles. Not one of those claims has been conclusively proved, but similarly worded pitches--made in e-mails or other direct solicitations to independent marketers have helped XanGo pass $200 million in sales...
...that it tends to yield the answers that the suspect thinks his interrogators want to hear - not necessarily the truth. In some respects, there may be a similar effect in trying to throttle the Palestinians into submission. It's not inconceivable that at some point Hamas might find a formula for recognizing Israel in order to put food on Palestinian tables. But such a recognition would speak more to the boot on their necks than to any change in their hearts...
...Minaya's formula is straightforward: use the vast resources of Mets owner Fred Wilpon to buy top players, but most important, trust your gut when filling out the mix. And skip the stuffing and sweet potatoes. On Thanksgiving Day 2004, Minaya trekked to the Dominican Republic to nail down his top target: free-agent pitcher Pedro Martinez, fresh off a Series victory with Boston. "It's a family day, and you show up in a place where you're not supposed to be, just to talk to me," Martinez recalls. "That was more than enough." The four-year, $53 million...
...more, you can upgrade to an "Icons" edition that has extra star autographs. Kraken also just published a history of the Super Bowl, a snip at $4,000 - though the edition signed by every living Most Valuable Player costs a staggering $40,000. With titles on the way about Formula One, Diego Maradona and others, Kraken is eyeing the lucrative sports-memorabilia market, but also hopes to lure the true fan with spectacular photos, top writers-and an installment plan to spread the load. www.krakenopus.com