Word: formula
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...time when the world is trying to cope with international terrorism, superpower tensions and starvation in Africa, has so much furor erupted over what is, after all, merely a change in a soft-drink formula...
...Each of us has our favorite object of constancy. Many Americans have picked Coke." Adds Pepper: "People felt outraged and ripped off because there was an implicit and explicit contract between the Coke drinker and the company. There was unilateral abrogation of that contract when the company changed the formula...
...taste question became crucial to Coke. While developing diet Coke, which appeared in 1982, the company came up with a new and sweeter formula. To test just how well a cola containing it would go over, Coke embarked on the most exhaustive and far-reaching research program in its history. In all, nearly 200,000 consumers were asked to participate over a three-year period...
...research for guests and works without notes. "The best interviewers," he insists, "are those who know least about a subject. I hate to ask questions I know the answers to. And I've never been afraid to ask what might be a dumb question." This deceptively simple formula is the basis of King's great achievement as an interviewer: he approaches his job as an informed layman, intensely curious about virtually anyone who appears across his desk. He is obviously well read, a passionate sports buff and a sophisticated student of politics. Yet to an amazing degree he manages...
Critics of the new Coke were probably asking too much when they demanded that the company cancel its revised formula and return to the old one. But they had a point of sorts in asking why, if the company didn't want the old formula, it couldn't give it to someone who wanted to preserve the drink. Now that Coke has answered that, it will manufacture both formulas on its own, and the new and the old can lie down together at last like the lion and the lamb in a peaceable kingdom (disturbed only by the rumblings...