Word: formula
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...home to teen shows like Gossip Girl and One Tree Hill, is looking to 90210 to broaden its base. The creators have tried to retain enough of the successful old formula - relatable, good-looking Midwesterners making their way among dysfunctional, great-looking Southern Californians - and add enough of the new to win over multiple generations. "We wanted the show to be accessible for viewers who are fans of the original show or for a parent to sit down and watch the show with their kids," says CW president Dawn Ostroff...
...Sticking to the old formula seemed like a good idea. But with the press focused on Obama, McCain got attention only when he slipped up during one of his patented freewheeling encounters with reporters. And so in July, the campaign decided to clamp down on the candidate. Open-ended question time was reduced to almost nothing, and the famously unscripted McCain began heeding his talking points, even as his aides maintained he missed the old informality...
...which is 4 wins, 26 losses, 1 tie and yet another seat on the bench in '08. "I'm absolutely on the same wavelength," says Roush. "There's an athlete pool out there we can tap into to be successful. We have struggled for decades to figure out a formula...
...this Olympics, TYR had to alter its design focus. Four years ago, the company had developed a suit called the Aqua Shift, using a technology borrowed from airplanes and Formula One car racing, but never before used on a swimsuit. It used a system of turbulators, or tripwires, that wrap around the chest and back and disrupt, or trip, the flow of water down the body. This was significant because in previous attempts to reduce drag, the water would run quickly down the body and then form an eddy that would literally pull the swimmer backwards. So, in effect...
...measure more than 90 different fabrics in a wind tunnel to find the one with the smallest drag coefficient. It eventually settled on a nylon estane base fabric and a thin polyurethane membrane for the panels. Speedo hired ANSYS Fluent - known most recently for its work on the Formula One team BMW Sauber - which used computational fluid dynamics to measure the parts of the body with the most drag. And biomechanists used flume testing (basically a lab set up in a pool, measuring drag as a current runs over the swimmer or mannequin) to measure exactly how much time each...