Word: formulae
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Dates: during 1950-1959
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Amid the clutter on his statehouse desk, Ohio's new Governor Michael V. (for Vincent) DiSalle keeps a framed motto attributed to the late Herbert Bayard Swope: i CANNOT GIVE YOU THE FORMULA FOR SUCCESS, BUT I CAN GIVE YOU THE FORMULA FOR FAILURE-TRY TO PLEASE EVERYBODY...
Editor Nycop hurried. Within 18 months the evening tabloid Expressen rocketed into the black, and it has since come to soothe Publisher Bonnier's nerves as the largest paper in all Scandinavia (circ. 370,000). Expressen is hale because it is hearty. Its formula: a smorgasbord of culture and sensationalism enlivened by flashy picture play and bellowing headlines. Last week, Expressen outdid itself, produced 600,000 copies of a 64-page issue, biggest in Scandinavian history...
...problem of comparing this statistical "smartness" with that of students admitted to the 'Cliffe is accentuated by Radcliffe's traditional tight-lipped policy on SAT scores. "Radcliffe has no mathematical formula for choosing students, as most men's colleges do," Constance Pratt, 'Cliffe admissions director, explains...
Same Fashion, Same Formula. To land Mitzie her prize present, Sam ("Mr. S.I.") Newhouse operated in the same forthright fashion that he has used for four decades to collect an unusual group of 14 newspapers and five TV and radio stations. Just a fortnight ago, Newhouse heard that Condé Nast President and Publisher Iva Sergei ("Pat") Voidato-Patcévitch, 58, was willing to sell his option to buy controlling interest in the company, which he got last fall from Britain's Amalgamated Press. Hard hit by recession cutbacks in ads, Condé Nast Publications lost...
...Nast that underlies his newspaper empire: a high degree of local autonomy. Mitzie Newhouse may have an occasional casual chat with an editor, and Mr. S.I. will keep his sharp eye on the ledger, but Condé Nast will continue to be run on the same fashion-plating formula by Publisher Patcévitch and his staffers...