Word: formulaic
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Dates: during 1970-1979
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That prospect does not worry Sadat too much. He believes that if the conference starts well, the Syrians and Palestinians-assuming a formula for their representation can be worked out-will show up later on. Washington, after top White House and State Department policymakers spent their Thanksgiving holiday digesting extensive reports by Ambassadors Hermann Eilts in Cairo and Samuel Lewis in Jerusalem, began to tinker with a new formula for a pre-Geneva "preparatory conference"-comprising Israel, Egypt, Syria, Lebanon, the U.S. and the Soviets, if Moscow wished-that would keep a comprehensive multilateral Geneva conference going until Syria...
...formula that offers attainable goals
Kleinfelder's entry into the Division I battle is a complicated assortment of varying parts. At the core of the formula is sophomore Caryn Curry. Last season the dynamic guard/forward led the team in scoring and assists, averaging 11.4 points and four steals per game. In 1977-78, Curry will have to assume the role of a floor general, working to control the Crimson game...
...Marks & Spencer. The company's 254 U.K. department stores, which constitute the country's largest retail chain, sell little that is fashionable or chic; instead, their mainstay is lines of inexpensive and respectably dull (though high quality) sweaters, shirts, bras and lingerie. This value-for-money formula has paid off handsomely: M & S's 14 million weekly shoppers give it annual revenues of $1.9 billion and profits of $184 million, both more than four times those of its largest competitor, British Home Stores. But M & S has so saturated the middle-brow market with its reverse-chic...
...which new fashions and higher-priced goods will sell. In its first five days of business, this store-which to shoppers looks little different from other modernized branches in the chain-is said to have had sales close to $1 million. M & S is looking for a formula that will appeal as much to dowagers and duchesses as to the present line of customers. Legions of faithful shoppers will be praying to St. Michael for M & S's success...