Word: formulaic
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Dates: during 1970-1979
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Gatsby might have given Hollywood its bonanza formula. And Hollywood would not for pennies or cigars fail to capitalize on it--love and money, love and money. All the masterminds of Hollywood, all its technical knowhow and commercial wizardry, its public relations genius and its statistician's calculations had divined the hungry nerve of the public and hooked it on the Gatsby formula. One could get giddy on the charm in the promise even as the very existence of Hollywood testified to its exhaustion...
Harvard objected to the formula for two reasons. First, any formula might jeopardize the tax-exempt status of the University's property; and, secondly, any precedent set by Harvard could be harmful or even fatal to other non-profit organizations that could not afford to make such high payments...
...YEAR and a quarter since that blow-up, the in lieu of tax question has smoldered threateningly under the surface, but never quite exploded. Harvard continues to stand by its anti-formula policy and city councilors blast Harvard for low payments whenever the mood seizes them...
...faces on the city council. Harvard has taken an increasing responsibility to the community, in recent years. But basically, the city still adheres to its contention that Harvard should pay by the square foot and Harvard insists it will not pay according to any set formula. That basic difference in philosophy could lead to another round of heated negotiations and increased pressure from city politicos and residents who see at least some tax relief coming through higher payments made by Harvard.JOHN H. CORCORAN...
There have been persistent rumors in recent years, though, that this time-honored formula at the Harvard Square is no longer profitable enough to suit Harvey, or sometimes just that the land under the building could be more profitably employed in another venture--perhaps in a taller building of offices or apartments. But the demise of the Harvard Square Theater, seen as imminent by some for the past three years, does not seem likely in the immediate future...