Word: formulaic
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Associating a recognizable face with a product has been a winning formula for the beauty industry since Pond's signed society queens to plug Vanishing Cream in 1924, but finding the right girl is harder than one might think. "We are looking for women who communicate sincerity and true beauty, an interior beauty," says Odile Roujol, deputy general manager of Lancôme International. Last year, as the launch of the brand's fragrance Hypnôse approached, the company shopped around for a new face, but none of the candidates seemed right. Then, Lancôme's Paris ad agency organized...
While Harvard has received prior gifts from other Saudi Arabian and Middle Eastern donors, there is no common formula for accepting or rejecting a gift. Rather, Harvard has chosen to evaluate the gifts, in accordance with the University’s extensive gift policy, on a case-by-case basis...
...more the confrontation escalates, of course, the harder it will be to find a face-saving formula to allow Iran to back down. The regime in Tehran has wide popular support for its nuclear stand, and it is likely to offer to accept expanded IAEA monitoring of all its activities as a means of allaying Western fears. But right now the U.S. and its allies don't appear likely to accept anything short of a suspension of all enrichment-related activities...
...Security Council, the role of Russia and China becomes decisive. Moscow and Beijing are ultimately aligned neither with the West nor with Tehran, and their economic interests in Iran and a range of economic and diplomatic ties with the West give them an overwhelming incentive to find a formula acceptable to both sides...
...despite all the bluster from all sides, the search for a compromise formula on Iranian enrichment activities remains very much alive. A Russian proposal to enrich the fuel for Iran's reactors on its own soil - so as to prevent material being diverted for further enrichment for a bomb program - right now remains the most likely contender. There's no deal yet, because Tehran is insisting that it retain the right to continue small-scale enrichment for research purposes on its own soil, a demand flatly rejected by the West. But the fact that the parties continue to negotiate even...