Word: formulaic
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Next week a Taiwanese father-and-daughter business team is scheduled to be tried for paying a U.S. research engineer to pilfer manufacturing secrets from label maker Avery Dennison. Another Taiwan-based executive goes on trial in early April, charged with attempting to buy the secret formula for Bristol-Myers Squibb's cancer drug Taxol for $400,000--just one of many alleged plots to fleece R. and D.-rich pharmaceutical firms. Last spring a Gillette consultant went to prison for trying to market secret designs of the company's Mach3 razor to competitors such as Bic. And a small...
...groggy Monica morning-after, all three networks are reassessing strategy. Fox has hit on a successful formula that seems patterned after in-your-face (and predominantly conservative) talk radio. The Clinton scandal galvanized its core audience, and Fox seems the most reluctant of the three to let the story die. Last week it reported that Hillary Clinton no longer wants to be "in the same bed" with her husband. Yet Fox executives insist the channel is not a one-trick pony. "We're doing political and Washington news for people who like political and Washington news," says chief Washington correspondent...
Want to sell lots of your new product? Here's a classic formula. First, imply that it cures some baby-boomer malady, like the dimming of memory or sex drive. Then hint that there might be a shortage of the miracle elixir. Sundown Vitamins seems to be taking both approaches with Cellasene, an herbal remedy imported from Italy that it claims "helps eliminate" cellulite, the dimply, cottage-cheese-textured deposits of fat that gather on the hips, thighs and buttocks of most women past their...
...depends on what they're looking for. For some people, you just listen. You don't say much except to assure them that it's okay," the other co-director says. "If someone's looking for help we coach people through. It isn't formula...
...Monica Lewinsky had begun to feel fixed and formulated by the eyes of the public, the prosecutors and the media, last week was her chance to change the formula. It was an elaborate affair, spanning continents and media formats, involving a small army of press flacks and a red river of Club Monaco lipstick. Memorialized by a sympathetic biographer, humanized by Barbara Walters and glamorized by an upcoming European tour, Monica was reborn in warm pools of soft publicity...