Word: formulaic
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Unlike Coca-Cola's, Kit Kat's formula is different almost everywhere. A Russian Kit Kat is a fraction of an ounce smaller than a Bulgarian one, and the chocolate is coarser and not as sweet as that in a German Kit Kat. In Japan, strawberry-flavored Kit Kat is all the rage. Each of these product variations is the result of thorough market research on local tastes. "There is no global consumer for the food-and-beverage business. This is a deep belief we have," Brabeck says...
...search for that shop-till-you drop formula, Wal-Mart is testing one prototype in the middle of Middle America--Elyria, Ohio. Castro-Wright strides into a very un-Wal-Mart-like area that features low, wood-veneer (actually recycled plastic) side counters where towels are displayed. You can actually see over the department, and the sight makes you want to linger; you're not hemmed in by the usual 8-ft.-high (2.5 m) discount-store shelving crammed with merchandise. The assortment--the colors and styles--is broad and deep, even attractive. The prices are killer, natch...
...fact, Obama's voting record is the most liberal of any candidate, according to a National Journal analysis. Obama's score of 84.3% in the Journal's ratings formula tops even that of Representative Dennis Kucinich, who was considered the most liberal Democratic presidential candidate...
...instance, is hyping a factory district turned contemporary-arts enclave called Dashanzi as a must-see destination for Olympics tourists. But with so much foreign - and even some local - cash being injected into the Asian art world, it can be difficult for an artist to deviate from a successful formula. "When I started painting landscapes, people would say, 'But those might not sell as well as your mask series,'" recalls Zeng, whose latest works, part of a recent solo exhibition at the Singapore Art Museum, feature tangles of foliage painted with calligraphic precision...
...Though enormously successful at home, the league has yet to find an effective formula worldwide. Foreign markets account for less than 5% of the nearly $7 billion in annual revenues the NFL takes in. Last October, NFL team owners approved a resolution enabling the league to stage up to two international regular-season games per year through 2011. Sunday's game comes two years after the NFL's first international regular-season contest, in Mexico City, which drew a league-record crowd of 103,000. That event's success has spurred a more than 20% annual increase in revenue derived...