Word: formulaically
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...most of its 99-year history, the Coca-Cola Company has known only the sweet taste of success. This year, though, Coke seems unable to do anything right. First the Atlanta-based firm infuriated customers by changing the sacred formula of Coke. Then it had to swallow hard, admit error and bring back the old mixture under the label Coca-Cola Classic. Next the company angered textile workers by marketing a line of Coca-Cola clothes produced overseas. Now Coke is under attack from the sugar industry for allegedly misleading the public about the ingredients of its No. 1 product...
...represents refiners and processors of sugar beet and cane, spent $235,000 last week to take out anti-Coke newspaper advertisements in 13 major cities. The ads charged that Coca-Cola Classic is not the "real thing" because it is sweetened with corn syrup, while the drink's original formula called for sugar, which is slightly more expensive. Of course, the Sugar Association has a keen financial interest in the sweetener question because its members do not make the corn syrup that is now used in most soft drinks. The decision by beverage companies to switch sweeteners is one reason...
...husband at their South Carolina condominium or relaxes aboard a 50-ft. Chris-Craft yacht they keep in Palm Beach, Fla. Says she: "I am a wife, a mother, a girl and a corporate president. I like it that way and in that order." It seems to be a formula for success...
...should be easy enough for Cho to recognize the secret of Hyundai's success. The South Korean company is following much the same formula that Toyota used decades ago to overcome its "cheap Asian import" stigma and become one of the world's most respected brands. When Hyundai first entered the U.S. market in 1986, its Excel sedan--an econobox with a $4,995 price tag--was an instant hit with frugal buyers. But customers soon discovered they were getting what they paid for: Excels were prone to quality-control problems and frequently needed to have parts replaced. Sales tanked...
This season, the Crimson discovered the formula for success, combining senior leadership with young athleticism. With six newcomers out of 12 total players, it was evident from the beginning that the younger players would have to step...