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...been the world's most popular soda. But in 1985 its Atlanta-based makers decided to replace it with New Coke, a sweeter concoction designed to challenge perennial opponent Pepsi. New Coke became the marketing fiasco of the decade. Within three months, soft-drink sippers loyal to the old formula forced its return; it reappeared as Coca-Cola Classic. Since then New Coke's market share has shriveled. Last week, in an effort to resuscitate the comatose cola, the company announced plans to test market New Coke under a new name: Coke...

Author: /time Magazine | Title: MARKETING: A Coke by Any Other Name . . . | 3/19/1990 | See Source »

Shamir has hopelessly encumbered Baker's formula, which in its own convoluted fashion aimed to grant the P.L.O. leadership an indirect voice while enabling Israel to pretend that the P.L.O. was not a party to the talks. Labor has vowed that if the Cabinet does not endorse Baker's formula, it will pull out of the coalition. So much for simple four-step peace plans...

Author: /time Magazine | Title: Middle East Four Steps to Peace | 3/19/1990 | See Source »

Jefferson, who heads the Right to Life Crusade, called government support for abortions a form of "class war against the poor...They're using an old fascist formula and calling it liberal...

Author: By Peter R. Silver, | Title: GOP Candidate Counsels Party | 3/7/1990 | See Source »

...father of nine-month-old twins whodrink formula made with Cambridge water, I amrelieved," said Barrett...

Author: By Julian E. Barnes, | Title: Harvard Tests Show Water Supply Safe | 3/7/1990 | See Source »

...whom are Cuban emigres, recall that when its precursor, Radio Marti, began operating five years ago, Castro made similar threats. He interfered briefly with U.S. radio transmissions, but relented when it became clear that the programming was not anticommunist invective but entertainment mixed with balanced news, the same formula planned for the TV channel. He also abrogated an immigration accord with the U.S. but restored it two years later...

Author: /time Magazine | Title: Our Alf in Havana | 3/5/1990 | See Source »

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