Word: formulaically
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Watch out, Dallas and Dynasty. Repeating a formula it originated last fall, New England Telephone last week launched two drama-packed TV advertising mini- series that could almost pass for prime-time soaps. Last year similar ads sparked a furor. Their novelty attracted attention and a faithful following. But Adweek magazine columnist John Carroll charged they were "overwrought" and handed them the publication's Badvertising Award. Besides, if viewers must cling to the edge of their seats awaiting the next installment, when will they find time to raid the refrigerator...
...lounging about a country-club pool in her 20s. "I was wearing a fuchsia top and bottom, brief for those times. My body was just right. Well, the men just kept on coming over to me. At that moment, beauty was power." As the priestess of age preaches her formula for mature beauty to Madison Avenue, once again heads are snapping...
...made 29 films, including Oscar winners Midnight Express, Chariots of Fire and The Killing Fields. In 1986 English producer David Puttnam took over Columbia Pictures, vowing to make better films more cheaply and with less reliance on big-name stars. Following that formula, Puttnam put the Columbia name on such films as The Last Emperor, which won the Academy Award for Best Picture of 1987. But in his pursuit of reform, Puttnam alienated much of the Hollywood establishment. A year after he was hired, Puttnam left Columbia. Now home in Wiltshire, he is independently producing a series of movies. Bruised...
Katz could offer no sure-fire formula for Hollywood success to aspiring screenwriters, producers and directors in the audience, but he did cite "taste, business acumen, a sense of fairness and awareness of social responsibility" as prerequisites...
Still, Bush said the U.S. would now work with Israel and the Palestinians to reach "a mutually acceptable formula for elections." U.S. officials express hope that such steps can lead to a substantive dialogue between the two parties in the dispute. But they were disappointed that the stubborn Shamir had not displayed enough change "in nuance and tone" to spark some real peace momentum. Despite Administration prodding, Shamir refused to outline what steps he might take toward reducing Israeli brutality against Palestinian demonstrators, such as lifting economic sanctions, reopening schools and putting an end to the demolition of houses. Shamir...