Word: formulaically
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...some accord on space weapons, the superpowers could get caught in what is known as an offense-defense spiral: each side proliferates offenses to penetrate the other's new or improved defenses, and adds defenses to protect itself against the other's increasingly sophisticated offenses. That is the classic formula for strategic instability and nuclear brinkmanship. For a President hoping to go down in history as a peacemaker, it would be a bitter legacy indeed...
When Coca-Cola Chairman Roberto Goizueta announced in April that the company was changing the secret formula of Coke, he proclaimed that "the best has been made even better." After public outrage forced Goizueta to bring back the original brew as Coca-Cola Classic in July, he still hoped that the sweeter taste of new Coke would catch on. So far, however, the majority of Coke buyers seem to prefer the Real Thing. The company has not released comparative sales figures, but a survey by Beverage Digest showed that in seven of ten markets studied, Classic is outselling new Coke...
...stress the danger of the latter possibility, much of the networks' fall schedule is devoted to uninspired formula fare. Of the 19 new shows, nine will feature crime fighters of various kinds, from an ex-Government agent who offers his services to people in trouble (CBS's The Equalizer) to a quartet of oddball superheroes in NBC's Misfits of Science. Comedy, meanwhile, has gone back to the basics: three of the five new offerings revolve around wholesome nuclear families--two of them black--in an obvious effort to duplicate the recipe that made The Cosby Show last season...
...save a dying downtown, as Harborplace probably saved Baltimore, why complain? The problem is programmed quaintness: Ghirardelli Square was a revelation 20 years ago, a copy or two elsewhere were great, a few more were fine, O.K.; but when every second downtown in the U.S. gets cheerfully Roused, the formula starts to pall. A pleasurable urban experience ought not to depend on Laura Ashley and Famous Amos...
Second, a good deal of money was made off people who went out and bought a Coke when they wouldn't have, just to try the new formula. Then money was made off people who hoarded old Coke because they couldn't bear...