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Word: formulaically (lookup in dictionary) (lookup stats)
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...just finishing an ad campaign that said Coke was less sweet than Pepsi? And who would be stupid enough to change Coke one year before its 100th anniversary, thereby passing up an unprecedented advertising blitz for Coke's centennial? And who would be dumb enough to switch to a formula that only six out of 10 preferred to an American tradition...

Author: By John Rosenthal, | Title: Coke Are It | 7/23/1985 | See Source »

...King's formula were as easy to imitate as it is to describe, all writers might be millionaires. Yet he is the prevailing master in the horror-lit racket because his work hardly ever seems calculated or artificial. The Mist begins: "This is what happened. On the night that the worst heat wave in northern New England history finally broke--the night of July 19--the entire western Maine region was lashed with the most vicious thunderstorms I have ever seen." The novella-length story is an exercise in escalating gruesomeness, and the urgency and awkwardness of the narrative lend...

Author: /time Magazine | Title: Books: Summer Reading | 7/1/1985 | See Source »

...Mullins, 57, is too angry just to gripe. A Coke drinker for 50 years, he has formed an association in Seattle called the Old Cola Drinkers of America. The group's aim is to force Coca-Cola to switch back to the original + formula or at least release it to another bottler. Mullins first set up a hotline featuring a recorded pep talk: "Let's get Coca-Cola to start making the old Coke again." After receiving 60,000 calls, the line was disconnected last week. Mullins talks about filing a class action against the company, claiming that...

Author: /time Magazine | Title: All Afizz Over the New Coke | 6/24/1985 | See Source »

...This formula for drawing comic rabbits made...

Author: /time Magazine | Title: Art: Careerism and Hype Amidst the Image Haze | 6/17/1985 | See Source »

Stealing high-tech secrets is nothing new; the Soviets have been doing it since at least the 1930s, when Communist agents made off with Western inventions like Eastman Kodak's formula for developing color pictures. In the late '40s the Russians even managed to steal atomic secrets. But in the 1960s, as the U.S. outmatched the Kremlin's big missiles with more accurate ones, Soviet spies were ordered by their masters to make high tech their No. 1 target. It is U.S. computer technology that the Soviets truly covet, for the ability to process masses of information in milliseconds...

Author: /time Magazine | Title: Moles Who Burrow for Microchips | 6/17/1985 | See Source »

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