Word: formulas
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Dates: during 1930-1939
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Junking. After Elder Stimson, Chairman Pittman next called Financier Bernard Mannes Baruch, who served 21 years ago as chairman of the War Industries Board. His terse war sales formula has long been: "Come and get it." To Mr. Stimson's suggestion of discriminatory, perhaps embroiling embargoes, he answered: "If our economic war fails, we will be in military war. . . . If we make economic war, that conclusion is inevitable. . . . If we believe we can defend this hemisphere, then the whole argument for now waging economic war weakens." He would not even make war-selling a crime, but an affair strictly...
Major Vernon Bartlett, M. P., offered a "peace formula" to the House of Commons : "We shall not be able to enjoy ourselves until Franco's widow tells Stalin on his deathbed that Hitler has been assassinated at Mussolini's funeral...
Year and a half ago Publisher Wilfred John Funk of the deFunked Literary Digest started a new publishing venture, a 128-page, digest-size, 25? "Popular Guide to Desirable Living," Your Life. Publisher Funk's formula was as simple as it was shrewd: "If I talk about myself I'm a bore. If I talk about other people I'm a gossip. But if I talk about you I'm a damned interesting fellow...
Last year, looking for a way further to capitalize on his formula, Publisher Funk decided that Your Life was capable of subdivision. He took the charm department of Your Life, christened it Your Personality, fed it with such appetizers as "Woman's Life Is Ruled by Fear" and "I am a Virgin, But-." Started as a quarterly, Your Personality was a full-grown monthly by March...
...Metro-Goldwyn-Mayer). With no individual star to rival Sonja Henie, Metro-Goldwyn-Mayer's Producer Harry Rapf, eager to capitalize on the vogue for skating spectacles launched by Twentieth Century-Fox's rotund little ex-Olympic skater, was forced to fall back on the reliable formula of the show within a show. Approximately half the footage of Ice Follies is devoted to the spinnings and whirlings of a troupe of professional skaters, photographed from all angles. The other half is devoted to a dull narrative in which James Stewart and Joan Crawford, as a pair of professional...