Word: formulas
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Dates: during 1930-1939
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...Derisory!" Fleet movements in last week's gigantic international game of bluff & bully overshadowed the League of Nations, but its dynamo of diplomacy whined on. The Committee of Five, instructed to find a formula for the Ethiopian crisis (TIME, Sept. 16), labored zealously under the chairmanship of Spain's Chief Delegate, idealistic Philosopher-Diplomatist Salvador de Madariaga in Geneva. At first inclined to recommend that Italy be given a status over Ethiopia similar to that which Britain holds over the nominally independent Kingdom of Irak, the Committee finally decided to recommend for Ethiopia the status recommended by the League...
...Sigmund Spaeth, author of Barber Shop Ballads, points out that in "ancient" days barber shops were provided with lutes or citterns with which waiting patrons could occupy themselves. Also he suggests that "perhaps a barber shop chord is, after all, merely one which mutilates or dresses up some conventional formula of music." Negro Scholar James Weldon Johnson recalls that all barbers in the South used to be black, that every shop had a quartet whose members passed their time experimenting with novel harmonies, sometimes to the accompaniment of demands to "Hold it! Hold...
American Can appealed squarely to the draught-beer fanciers, called its product Keg-lined Cans. The lining, made of a secret formula, looked like lacquer. Since it bore no real resemblance to a keg, American limited itself to a careful claim that "people say" canned beer tastes better than bottled. It also dusted off the notion that light hurts bottled beer. Keg-lined Cans look like soup cans, have a special can-opener...
...when his brother Charles withdrew financial support from the magazine in 1928, Editor Lanier left. There followed a long, vague tinkering with Golden Book's editorial policy, a steady decline in its subscribers. The magazine changed editors four times, page size twice. Its editorial formula wavered to include radical political speeches, varying proportions of contemporary stories and, of late, heavily Rabelaisian fiction. Advertising management was equally unsteady, equally botched. By 1935 these faults had cut the subscriptions...
Meanwhile, Author Francis Rufus Bellamy, a onetime executive editor of The New Yorker, had conceived a variation of the Golden Book formula, produced it last May in Fiction Parade-a slight magazine reprinting current fiction. Last week it had only 30,000 subscribers, but it had one less rival. Proudly Editor Bellamy announced that, beginning October, his magazine will reprint old classics along with new, will carry no advertising, will be particularly attentive to poetry and art, will be named Fiction Parade & Golden Book...