Word: formulas
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Dates: during 1930-1939
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...first time. It will be based on the theory of relative frequency, already developed by Dr. Zipf in studies appearing in 1929 and in the spring of this year, but not previously made the object of a course. Discussion will not be limited to philological changes, for the formula, Frequency times Intensity is Constant, can be applied not merely to language but to all changes in the manner of human expression, and is, in the view of its author, the significant basis of such changes. So psychology, physics, music, biology, all play a part in its development and offer numerous...
...burdens placed upon the Athletic Association had not increased, and the student enrollment had not grown in large numbers, any ratio measured by rising costs or by any other index might be a very simple formula to follow. Since 1912 the whole scheme of athletics has changed. "Athletics for all" at that time was a mere phrase, and no one dreamed that it would ever reach the reality it had today, not only at Harvard, but at all other colleges. To be compelled to take care of 2194 undergraduates and graduates in the matter of athletic facilities was then unbelievable...
...Schleicher ignored the theoretical odds against him, proceeded calmly to build his Cabinet. There was a chance-slim but a chance-that with well-hated Colonel von Papen definitely out, the Reichstag might be cajoled by Chancellor von Schleicher into adjourning until next year under the familiar German formula of a "Christmas Truce...
Night After Night (Paramount) is the Grand Hotel of the speakeasy industry, a glib, neatly put together formula-picture illustrating the hypothesis that true love chuckles at grilled doors. The proprietor of the speakeasy in this picture is no common Tony; he is Joe Anton (George Raft) and his blind-tiger is as elegant as his double-breasted dinner coat. When Joe Anton observes a fetching gilded youngster propping her face against his champagne glasses, he wonders who she is. He learns that she is a Miss Healy (Constance Cummings) and that the saloon which she patronizes, out of nostalgia...
...Axton bought the formula for Menthol-Cooled Spuds from its inventor, Lloyd F. ("Spud'') Hughes. Hughes and his associates got $90,000, but Spuds brought much more to ''Wood'' Axton. He launched an advertising campaign, which has grown with Spud sales. Last year Axton-Fisher spent $550,000 advertising Spuds, made a net profit of $605,000. This year the profit has jumped month by month was $56,000 in July, $123,000 in August, $238,000 in September. Last week Axton-Fisher stock rose 8¼ points to 56¼ while other tobacco...