Word: formulas
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Dates: during 1940-1949
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...clinking cash register (last year the Star was seventh in the U.S. in ad volume), President Kauffmann had no intention of interfering with able Editor Benjamin M. McKelway, 53, who was re-elected last week. And Ben McKelway had no intention of changing the Star's editorial formula of printing local news in great detail and dodging controversial civic issues. Last week he cautiously introduced a larger body type (but the same old Ionic) for better readability...
Next day Pope Pius XII placed the flat red cardinal's hat on the head of peasant-born Joseph Mindszenty and 31 other prelates. As he did so, the Pope pronounced an ancient formula...
Last week Harvardman Bill Nichols changed his formula a bit. He dropped Emily Post (who went over to the American Weekly) for a livelier "Everybody's Etiquette" with such guest lecturers as John Kieran (etiquette for birdwatchers and motorists). And for eager eaters, he signed up Clementine Paddleford, the New York Herald Tribune's food expert...
...there is a lean journalist and ex-pressagent who figured there was more than one way to give a Sunday supplement a Sunday punch. The Weekly had been weaned (by the late Morrill Goddard) on a formula of blood and sexy scandals. This Week's Editor William I. (for Ichabod) Nichols prescribed a blander fare: so-so fiction, fashions, features, cartoons. For roughage he added articles on such subjects as home-buying, legislators' pay, sex education...
...present format is probably temporary. In radio's infancy, back in 1928, "one of the most popular types of programs was organ music." There may be equally radical changes in TV, since "it is a field where there is no established taste, no formula...