Word: formulas
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Dates: during 1940-1949
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Sudsy daytime serials are easy targets for radio's detractors. But soap operas go on & on because sponsors find them profitable. Last week, an outlandish new jumble of fact & fancy called Wendy Warren and the News (CBS, Mon.-Fri., 12 noon, E.D.T.) tried desperately to vary the formula...
...Oboler have been allowed to write without sponsors' restrictions, they have sometimes turned out radio plays that were worth hearing. This week another trained radio scripter was given his head. Blind, 42-year-old Hector Chevigny used it better, in some respects, than his better-known predecessors. His formula: "I'm just trying to tell a good story...
...bill's tax-reduction formula-10.5% for the highest brackets, 20% for the middle, 30% for the lowest brackets -"fails to give relief where it ia needed most"-in the lowest brackets...
...news with sensationalism but did not twist it politically, as most prewar French papers did. In a year its circulation multiplied twelve times. Then Lazareff took on Paris-Soir, in a few years ran it to France's biggest daily (circ. 2,500,000). He put the formula to work on a picture magazine, and Match surged to 1,200,000 circulation. His Marie-Claire, for women, hit 1,000,000. Lazareff left Paris when the Germans arrived; his collaborator, Jean Provoust, stayed on and worked under the Nazis...
...this pattern of success, President "Pop" Shapiro had a seven-word formula neatly printed on a small sign on his oak-stained desk: "Fools invent fashions-wise men follow them...