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Word: formulas (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Arrangements for Arrival. But Thieu had already fired back through his Information Minister, Ton That Thien, who asserted that "at no stage, at no time" had Thieu agreed to the U.S. formula for negotiations (see box). And, added Thien, "We cannot win the war without the U.S., and the U.S. cannot win the war without us. The same applies to making the peace...

Author: /time Magazine | Title: South Viet Nam: The Trials of Thieu | 11/22/1968 | See Source »

...first mistake occurred in Washington as long ago as last spring, at about the time the U.S. launched its talks with Hanoi in Paris. This was in the roughing out, based on existing contingency studies, of the our-side-your-side formula, the ingenious if ambiguous design to bring all four parties-the U.S., Saigon, Hanoi and the National Liberation Front-together without raising the issues of legitimacy and status. Although N.L.F. delegates were to share the conference table, South Vietnamese or U.S. recognition of the Front would not be implied. Somehow, even though the Administration had known for years...

Author: /time Magazine | Title: World: What Went Wrong on the Way to Paris | 11/22/1968 | See Source »

...second mistake took place in Saigon. In the months before the October breakthrough, the South Vietnamese made no attempt to veto the our-side-your-side formula, but they clung to some corollaries of their own-most important, their contention that they should speak for the allied delegation once talks began. The Americans regarded that as a nostalgic and unrealistic notion, and refused to believe that Saigon meant it. Thus, when the showdown came in October, the South Vietnamese and the Americans suddenly discovered that they had misunderstood each other all along. The U.S. claimed that Saigon had backed...

Author: /time Magazine | Title: World: What Went Wrong on the Way to Paris | 11/22/1968 | See Source »

...would probably prefer to throttle. As Sportswriter Grantland Rice once put it with classic corn: "For when the One Great Scorer comes to mark against your name,/ He writes?not that you won or lost? but how you played the game." Rice probably borrowed this formula from the legend that Britons play to play rather than to win. In fact, British soccer fans are notoriously sore losers, prone to riot. As for U.S. "sportsmanship," it mainly seems to be a kind of post-game game in which the loser, by voicing a tribute to the winner, can win partial redemption...

Author: /time Magazine | Title: Essay: THE DIFFICULT ART OF LOSING | 11/15/1968 | See Source »

Muhler's new decay preventive will not be sold over the counter. Since indiscriminate use of his potent fluoride formula could be damaging, it must be applied under the direction of a dentist or a dental hygienist. More than 1.5 million persons have tested the paste thus far. The results: a 40%-95% reduction in tooth decay over a three-year period, depending on whether or not a treated person also drinks fluoridated water regularly. In Viet Nam, 400,000 combat troops, who average only one brushing every 21 days, have taken the treatment. Two hundred thousand additional soldiers...

Author: /time Magazine | Title: Dentistry: And Now, the Brush-In | 11/15/1968 | See Source »

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