Word: formulas
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Dates: during 1960-1969
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...short, the President is sticking with the formula that he has applied all along: more of the same. Last week the Pentagon announced that its April draft would total 48,000 men, including 4,000 for the Marines-the biggest one-month call-up since October 1966. For all of 1968, inductions are expected to total 302,000 men, an increase of more than 70,000 over last year. In addition, there were reports that 40,000 or more reservists would be called, that 130,000 would be put on special alert and that the President would mobilize some National...
...discussions if the U.S. stopped bombing North Viet Nam. Washington followed up with a deep probe of Hanoi's intentions. The chief question throughout was whether Hanoi would give assurances that it would not militarily exploit a bombing cessation. This demand was part of the "San Antonio formula" laid down by Lyndon Johnson in September and later denned as meaning that Hanoi should not increase its infiltration rate of South Viet Nam beyond existing levels...
Even that formula leaves a large group of potential captives unaccounted for. By previous rules of war, terrorists were regarded as the exception; in Viet Nam, they are the rule, waging a widespread, vicious campaign against a civilian population. Thus they unquestionably forfeit P.W. status if captured. But what, short of an Instant firing line, is to be their fate? The U.S. has decided that to be certified as a terrorist, a suspect must appear before an officer's tribunal (including one military lawyer). Then and only then can he be handed over to the South Vietnamese for civilian...
...humor. One of Benton & Bowles's most successful TV ads, for example, features the bull-necked Korean who played the karate expert Odd Job in Goldfinger. Seized with a coughing fit, he nearly chops down his house with involuntary hand swipes before a swig of Vick's Formula 44 cough medicine calms him down. Even Ted Bates & Co., perennial champion of the hard sell, is going soft. It has dropped the sledgehammer animations it long used to illustrate (and often give) headache pain, and has turned instead to mildly preposterous household scenes for its Anacin...
...Fried Computers. So far, at least, the Carr formula seems to work. Tonka Toys, which he picked up for about $14 a share a year ago, is now being quoted at twice that amount. Another winner, Kentucky Fried Chicken, was acquired by the fund at about $7 per share; it is now selling in the $50s. "We took a lot of ribbing, especially from the East Coast, for adding something called Kentucky Fried Chicken to our portfolio," says Carr. "Had it been called Kentucky Fried Computers it would probably be selling now for 180 times earnings...