Word: formulas
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Dates: during 1960-1969
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...candidate for those who oppose the war. Yet there is little indication that he is, and, judging from his reception last week, there is little indication that he will be. In his initial exposures as a presidential hopeful, Gene McCarthy seemed too sophisticated and too much a man of formula (his speeches were largely extracted verbatim from his book) to ignite his audiences. The crowds last week received him cordially but without excitement...
Half-Measures. Such terms, hardly calculated to bring the Arabs rushing to the conference table, came just when both Egypt's Gamal Abdel Nasser and Jordan's King Hussein were trying to work out a formula for negotiations through a U.N. mediator. Both rulers had made known their willingness, if not to sign a formal peace treaty, at least to end their 20-year "state of hostilities" with Israel. But the Israelis are in no mood to accept such half-measures. They are now convinced that it is much wiser to hold on to what they have than...
...kind is an intolerable interference." This same kind of teacher, Reagan added, frequently "interprets his academic freedom as the right to indoctrinate students with his view of things. Woe to the student who challenges his interpretation of history or who questions the economic theory given as proven formula...
...string of sexual scenes for the sake of titillation." For what other purpose then? Says Geis: "There is a perfectly legitimate public curiosity about what goes on behind the scenes." Not that people really find out what goes on in the Geis version of the roman è clef. The formula does not require that the novel be based even loosely on truth or, for that matter, on gossip...
Having made it selling for Max (and later for Revlon), Matchan set off at age 40 to make lipstick cases on his own, soon hit on his formula for a con glomerate. The key was Cope Allman, a down-and-out Birmingham maker of brass bedsteads, which he bought for its major asset: a stock-exchange list ing. By floating new issues and a lot of publicity, Matchan was able to finance a flood of plants beyond England (where his company now accounts for 90% of lipstick-case output) to France (100%), Australia (80%) and elsewhere. With other companies...