Word: formulas
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Dates: during 1960-1969
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...From the Formula. The base for these royalty riches was laid in 1881 when Dr. Joseph Joshua Lawrence, a St. Louis physician who worked out the secret formula for Listerine, decided to retire. The canny doctor sold his formula for Listerine and, four years later, for another remedy called Lithiated Hydrangea, to fellow St. Louisan Jordan W. Lambert. In the deal, Lawrence got a royalty for each gross (144 bottles) of Listerine that was first set at $20; this was later scaled down to $6 on sales of either preparation. Lithiated Hydrangea has disappeared-but Listerine sales spiraled after Lambert...
Howe, of course, was right. But the tendency, even among local officials who would be the first to defend states' rights, is to follow the formula: Washington proposes, and Washington disposes. Clearly, the cure lies in a redistribution of powers-with more responsibilities assigned to state and local governments and to private enterprise as well. President Johnson likes to apply the phrase "creative federalism" to this partnership-meaning that Washington will furnish the muscle and the money for the nation's vast social progress while local officials expend their energy and ingenuity on making the programs work...
That was in 1957, and there has been no stopping since. Last week the Dallas Civic Opera celebrated its tenth anniversary with a season that is already 90% sold out. Kelly's winning formula: high-quality productions with big-name singers and the best young talent available. Highlight of the company's new production of Macbeth last week was the performance of Welsh Soprano Gwyneth Jones. A tall, flame-haired import from London's Covent Garden, she was a marvelously malevolent partner for Baritone Mario Zanasi as Macbeth, repeatedly thrilled the audience with her heroic, ringing voice...
Nothing for Teddy. The law works to the disadvantage of third parties, since they would receive only $1 for every vote they polled above 5,000,000 -a feat that no minor-party candidate has ever accomplished. In fact, under the current formula, even Teddy Roosevelt would not have got a cent for his Bull Moose campaign in 1912. Nor is Alabama's George Wallace likely to benefit if he becomes a third-party candidate...
Predictably the HDC meeting at which the whole formula was unveiled turned into a bloody, no-holds-barred battle. The main opponent of the new proposal was Charles Ascheim '66, and the meeting finally adjourned having only decided to give Ascheim a chance to speak with Chapman -- to see if he would accept an elected executive committee...