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Word: formulas (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...thing is not to lose your nerve. In this sort of thing you are suddenly surrounded by conflicting forces and tension, nervousness-some of your friends are terribly worried and some of your opponents terribly bitter. It is basically a test for your nerves." To his listeners, the Peres formula for dealing with political adversaries also sounded like a blueprint for future peace negotiatons with the Arabs...

Author: /time Magazine | Title: The World: Peres: A Test of Nerves | 4/25/1977 | See Source »

Hirumi concocted a novel brew that contained cells from the lung fluid of cows and serum from fetal calves. In effect, the formula fooled the parasite into acting as if it were in a natural host. Yet trypanosomes are exasperatingly fickle creatures. After they invade humans or cattle, they show a chameleon-like ability to change their protein coatings, whose molecular structure serves as a precise signal to the host's immune system for the production of specific antibodies against the invaders. As the immune system begins mustering appropriately shaped antibodies against the trypanosomes, the parasites change their coats...

Author: /time Magazine | Title: Medicine: On the Track of a Shifty Bug | 4/25/1977 | See Source »

Segal's gall in using the same homogenized success formula is annoying. Love Story was somewhat ingenuous the first time, but this time around Segal's clearly going for the gold. In this version the style is too cute and unoriginal to succeed. But there's an even more irksome side to the Segal works for Harvard readers. Segal's portrayal of Harvard is distorted, yet it is the one that millions of Americans apparently want to believe. The syndrome is a familiar one: Segal obviously fell head over heels in love with Harvard and all its money-encrusted trappings...

Author: By Andrew Multer, | Title: ...Some of the People, Some of the Time | 4/18/1977 | See Source »

...formula seems simple on paper, but when you get a dozen or so guys grinding it out at Palmer Dixon this week--the matches started Tuesday--the pressure is incredible. A whole year's work boils down to a couple of ten-game pro sets...

Author: By John Donley, | Title: Sweating It Out at Palmer Dixon | 3/24/1977 | See Source »

THERE IS NOTHING funny about a Polaroid Land camera. But if you want a joke, make one 20 feet high, put it in the middle of the Cambridge Common, and get a dozen people to dance and chant in a circle around it. Enlarging the mundane is an old formula for humor...

Author: By George K. Sweetnam, | Title: A Joke Too Big To Handle | 3/12/1977 | See Source »

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