Word: formulas
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Dates: during 1990-1999
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...early 1960s, a period much like today: low inflation, low interest rates, strong profits. Coca-Cola, to name one, trades at 36 times the earnings Wall Street expects it to enjoy in 1998. Coke is a great company. But for that kind of price its secret formula should cure a lot more than a thirst. Such lofty PEs are more troubling than other market flashpoints because they are based on earnings, which are the market's lifeblood...
...special-effects frissons, Steven Spielberg's sequel lacks the shock of the new; it has the familiarity of a child's second trip to Disneyland. Its formula heroes (American) and villains (European) aren't a hindrance; after all, this is a monster movie. But what about the dinosaurs? Though they ooze attitude, they have no specific character. Viewers were moved by the lovelorn King Kong, and appreciated the creature's maternal rage in Aliens; but the Lost World beasts are just big, undifferentiated lizards. Memo for the inevitable Jurassic 3: try creating a dinosaur with star quality--with a personality...
...Disney full-animated feature is the most profitable franchise in movies, maybe in the entire entertainment industry. The pressure to keep producing the tiniest variations on a winning formula must be severe. So it was brave for the Disney artists to try tiptoeing away from what worked. Pocahontas had soaring melodies to match its do-gooding intentions; The Hunchback of Notre Dame came within two deaths and three cute gargoyles of being the first grownup singing-cartoon romantic tragedy. But these two movies also had an almost toxic serioso content. At times they got so solemn they could have been...
...grim lessons of Hiroshima and Nagasaki was a medical one: radiation kills on a sliding scale. High doses kill quickly and horribly, burning off skin and destroying intestines and other internal organs. Low doses kill more slowly, triggering leukemia and other cancers. From this knowledge, scientists deduced the rough formula that underlies virtually all nuclear safeguards written since 1945: even the smallest exposure to nuclear radiation is harmful, and as the exposure increases, so do cancers and deaths...
BETTER WITH BREAST MILK Breast-fed babies are about half as likely to develop ear infections or diarrhea as those on formula. A mix of both also confers protection, but less...