Word: formulas
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...started selling Ecosure, a type of paint with much reduced amounts of embodied carbon and other volatile organic compounds. And at the R&D center of French cement firm Lafarge, director Pascal Casanova waxes lyrical about Ductal, a super-resilient product the center has developed that he calls the "Formula One" of concrete. It's what architect Ferrier intends to use in his 807-ft. (246 m) Hypergreen tower, a project that could not be built with regular concrete...
...selects entrants for its five bowl games using an algorithm that weighs two expert polls and six intricate computer rankings. Its mastermind, former Southeastern Conference commissioner Roy Kramer, had a simple mission when he unveiled the system in 1998: pinpoint a formula that would pit the nation's two top-ranked teams against each other in a winner-take-all contest. Since 1902, postseason bowl matchups had been based largely on historic rivalries and conference affiliations. Schools reaped financial windfalls, but the process failed to crown a definitive champion...
...What Obama calls strength might sound like a formula for contentiousness or even failure, especially when you consider what happened with George W. Bush's first foreign policy team, which had its share of big personalities too. So fraught with palace intrigue was that arrangement that then Defense Secretary Donald Rumsfeld refused to attend key meetings called by National Security Adviser Condoleezza Rice. Secretary of State Colin Powell, for all his star power, was all but frozen out of the real decision-making?and the foreign leaders he visited knew it. And Vice President Dick Cheney was a power center...
...keep a lid on this potentially very dangerous situation, Rice, Admiral Mike Mullen, and other U.S. officials have to come up with a formula that does several things at once. First, it would have to satisfy India's need to be seen to be responding to the Mumbai atrocities; at the same time, it has to prevent a confrontation with Pakistan that jeopardizes the U.S. effort in Afghanistan; and finally, it must avoid provoking a domestic political crisis in Pakistan that could bring down Zardari's civilian government. President-elect Barack Obama has made clear his desire to resolve...
...Unsurprisingly, publishers tried to piggyback on Playboy's winning formula. Penthouse magazine, an upstart competitor formed by Bob Guccione in 1965, closely mirrored Playboy in format, with a lascivious mix of interviews, fiction features, cartoons and narrative pieces surrounding the buxom centerfolds. But in its choice of images, Penthouse lacked Playboy's sexual subtlety. (Professional competition aside, Hef and Guccione actively disliked each other; while Guccione promoted the rumor that Hef was a "closet queen," the Playboy publisher, noting Guccione's cultivation of a similarly decadent lifestyle, remarked that "If I were he, I'd want...