Word: fornaro
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Dates: during 2000-2009
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...JetBlue, its focus has always been on cheap tickets, low costs and reliable service. It offers the only low-fare business class in the industry. As a result, AirTran has stolen market share from Delta at Atlanta's Hartsfield-Jackson International Airport--Delta's primary hub.Leonard and president Bob Fornaro built AirTran on the ashes of ValuJet, which suffered a fatal crash in the Florida Everglades in 1996. In 2003, when aircraft prices hit rock bottom, they made a decision that looks prophetic today: they ordered 100 fuel-efficient, long-range Boeing 737s. Fornaro says the airline is burning...
...most successful low-fare start-up in history, will begin in November flying the Embraer 190--smaller planes that will allow the company to connect cities mainly up and down the East Coast. AirTran execs aren't too worried. "When the dust settles, we'll all be stronger," says Fornaro. The airlines that are still flying, that...
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