Word: fors
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Dates: during 2000-2009
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What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change...
In the meantime, beer companies have found other ways to get their products into Indian glasses. Brewers have used joint ventures, dedicated local breweries and local contract farmers to expand distribution and lower their costs. SAB Miller, for example, contracts 10,000 farmers in the northern Indian state of Rajasthan...
Wine consumption, meanwhile, is growing much faster than spirits or beer in India, but from a much smaller base. Only about 700,000 cases were sold last year, about 2% of the total alcohol market, but it has benefited hugely from the growth of the middle class, particularly women, for...
Of course, the risks of betting on the next big thing are well known to drinks companies. The Chinese market for wine, for example, has failed to live up to its hype. Spurrier says India is different: the high taxes and complex regulations make doing business difficult, but getting into...
Serbian President Boris Tadic, whose victory last year in a tight runoff election was seen as crucial to the country's further integration with Europe, submitted the application on a trip to Sweden, the country that currently holds the E.U. presidency. "This is indeed a great day for Serbia. This...