Word: forsedia
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...Everybody thought Calligaris was mad when he started, but now he is a model for all of us," says Gino Piani, who runs a company called Forsedia, with 50 employees, three lines of furniture and slumping sales. Piani's answer is Calligaris-inspired: he is trying to create his own brand and a sales network with fellow entrepreneurs. Two of the four firms he hoped to team with have since dropped out, but Piani doesn't need to look very far to see that he needs to do something. The Manzano district as a whole is working on a strategy...
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